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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Wednesday, January 15, 2025
Consumer beauty concerns in 2025Subscribers only
Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform,...
Wednesday, January 15, 2025
Marketing: how to appeal to Gen Z?Subscribers only
Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips w...
Wednesday, January 8, 2025
Gen Z's cosmetic desires for 2025Subscribers only
New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Gen...
Wednesday, January 8, 2025
Perfume: a product named desireSubscribers only
Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest s...
Wednesday, December 18, 2024
Pinterest Predicts 2025: a colorful year aheadSubscribers only
Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 202...
Tuesday, December 17, 2024
Cosmetics in Santa's hood!Subscribers only
While we’ll have to wait until December 24 (or 25!) to unwrap our presents, the FEBEA already has an idea of what will be at the foot of the tree. Acc...
Wednesday, December 11, 2024
How do French women choose their skincare productsSubscribers only
There’s no crisis in the beauty sector. New products are regularly added to the shelves. And to find their way through this cosmetics jungle, French w...
Wednesday, December 11, 2024
Hair products: what Americans chooseSubscribers only
Consumers take great care of their hair. And they pay particular attention to the products they use. According to a recent study by the YouGov polling...
Tuesday, December 10, 2024
Generation Z under the microscopeSubscribers only
If marketing experts are to be believed, consumers aged 12 to 27 are different from other demographic groups. And to help luxury and cosmetics brands ...
Tuesday, December 10, 2024
How does Generation Z spend its money?Subscribers only
Aged between 12 and 27, the Zs are not the consumers of tomorrow, but of today. Today, they represent 25% of the global population. The Nielsen IQ for...
Wednesday, December 4, 2024
Marketing for menSubscribers only
At a time when all societal codes are changing, stereotypes linked to masculinity are wavering. In its latest report, forward-looking research firm Ka...
Tuesday, December 3, 2024
Do you speak Z?Subscribers only
A complete break with the Boomers and far less smooth than their elders, the Millenials, the Zs are shaking up the beauty world. Born between 1997 and...
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